Role: Research ◊ UX/UI Design
Timeline: 3 Months
Tools: Figma ◊ Figjam ◊ Google Docks
GrillMate
GrillMate is the app that sparks your passion for grilling and takes you on an epic journey to becoming a grill master! Whether you're a complete beginner or looking to level up your skills, we’ll guide you every step of the way and leave your guests in awe of your sizzling creations!
UX/UI Case study
Design Process
Empathize
Define
Ideate
Design
Testing
1
2
3
4
5
User Research
User Interviews
SWOT Analysis
Competitive Analysis
Problem Statement
User Personas
Affinity Mapping
User flow
Wireframes
Visual Design
Prototype
Usability testing
Feedback
Iteration
Target Audience:
20-35 years old
Has a passion for grilling, but tariffed to get started.
Research Questions:
3 Interviews with individuals who had a passion to start grilling
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What specific challenges do you face when starting to barbecue?
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How do you currently find information or tips on barbecuing?
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What types of recipes are you most interested in trying as a beginner?
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How important is it for the app to include step-by-step instructions?
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How useful would a comment section be?
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What common mistakes do you wish were addressed in a beginner’s guide to barbecuing?
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What stopped you from starting to grill?
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How do you envision using the app during a grilling session—before, during, or after cooking?
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How do you determine if a recipe is suitable for beginners?
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Would you find it helpful to receive equipment recommendations upon your first sign-in?
SWOT Analysis:
Weaknesses
Weber grills
Established Brand Reputation:
Clear Product Information:
Intuitive Navigation:
Mobile Optimization:
Recipe and Community Integration:
Straights
Complex Purchase Journey:
Product Comparison Difficulties:
Limited Interactive Features:
Overwhelming Amount of Options:
Opportunities
Enhanced Personalization:
Grilling Tutorials and Interactive Content:
Customer Reviews and User-Generated Content:
Subscription or Membership Options:
Threats
Competitors with Advanced Features:
Changing User Expectations:
Online Retail Giants:
Website Usability Challenges:
Weber
Recipes
Pictures
Big Following
Skill Difficulty
Save Options
Videos
Remote grill startup
Recipe list
Traeger
Problem Statement
Beginner grillers need an easy-to-use app with clear instructions because it will guide them through the grilling process, reducing confusion and helping them achieve better results.
User Personas:
Alex
Age: 30
Occupation: Data Analysts
Education: Bachelor’s Degree
Location: Portland, OR
Family: Married, one child
Bio
Alex is a busy young professional living in Portland, OR, with his spouse and their young child. While his career keeps him occupied, he's recently developed a passion for barbecuing and is eager to learn more about the craft.
Goal
Avoid Mistakes:
Reduce the chances of ruining meals by understanding common grilling errors and how to fix them.
Cooking Safety Measures
Wants to avoid ruining a meal by cooking it incorrectly.
Frustations
“I don't want to feel like im doing dumb stuff”
Master key techniques
Gain confidence in controlling grill temperature, timing, and seasoning.
Cooking difficulty
Struggles to find simple, easy-to-follow recipes.
Enjoy the process
Make grilling fun and stress-free, turning it into a rewarding hobby rather than a chore.
Inconsistent results
Struggles with uneven cooking, unsure when the food is done or at the correct temperature.
Josh
Age: 27
Occupation: Software Developer
Education: Bachelor’s Degree
Location: Denver, CO
Family: Lives alone
Bio
Josh is a busy professional with little grilling experience. He’s excited to try grilling but feels unsure and overwhelmed by complicated techniques. He wants an easy, step-by-step guide to help him learn and improve without confusion.
Goal
Learn basic grilling
Wants to understand how to grill various types of food, from burgers to vegetables, with ease.
Intimidation with grilling
Feels overwhelmed by grilling techniques and tools and isn't sure where to start.
“I find it helpful to have visual aids when learning a new skill or trade I'm not familiar with.”
Frustations
Follow clear instructions
Wants an app that offers simple, step-by-step guidance, including cook times, temperature settings, and tips for success.
Lack of reliable resources
Finds online grilling advice too complicated and inconsistent.
Improve cooking confidence
He seeks to avoid mistakes and get consistent, delicious results.
Limited time
Busy and wants quick, reliable results without spending hours learning.
Typography:
Montserrat
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Montserrat
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Colors:
Icons:
...
Logo:
GrillMate
Low-Fidelity Wireframes:
Mid-Fidelity:
High-Fidelity:
Prototype:
